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Connect with the markets that matter most

Welcome to market2world communications, the public relations and product marketing agency that puts proven experience to work to extend the power of your existing PR and marketing team when you need it most, or acts as your outsourced marcom department.

Bringing fresh ideas and strategic thinking, we will connect you with the influencers, stakeholders and markets that matter. Go2market strategy. PR. Thought leadership. CEO media training. Corporate videos. Community relations. Social media strategy. Branding and rebranding. Web sites and content. Success stories. Datasheets. Newsletters. Blogs. Podcasts. Product demos. Tradeshow launches.

Contact us, share your marketing communications objectives, and we'll help you create a campaign that gets results. Act bigger. Grow faster. market2world!

Friday
Apr042014

Connecting the dots and delivering the world for a 691% increase in PR results

By Paul Brent

The Intelligent Community Forum is based in New York City and works with communities large and small from around the world to help them adopt and adapt to the opportunities of the Broadband Economy.

The Intelligent Community Forum became a market2world public relations client in late 2012, a referral from John Jung, CEO of Canada’s Technology Triangle who is also one of the forum’s co-founders and a collaborative innovation visionary.

Using in-house resources, the Intelligent Community Forum earned 45 media hits in a year, but they wanted more visibility to ramp adoption of their workshops, increase speaking opportunities, and ultimately receive more (well deserved) recognition for their movement. After our first full year of working with them, they had earned 356 media hits, a 691% increase. In 2014 we are on track to exceed that total. Global media coverage from Asia, Europe, Australia, South America, and North America described the Intelligent Community Forum using headlines such as "The bishop of the broadband economy" and "The metropolis doctors" and "Seizing destiny: The Intelligent Community Playbook."

Robert Bell, Intelligent Community co-founder dominates Mayor's and Cities homepage

How did we gain such a significant increase in exposure? First, we had very strong content and a great storyline to work with. The three co-founders of the Intelligent Community Forum are a brilliant group of thinkers who are effective when speaking with media or at conferences. They are also superb writers who deliver articles on time and on target to explain the Intelligent Community movement – how Intelligent Communities build prosperous economies, solve social problems and enrich local cultures. The Intelligent Community Forum studies and promotes the best practices of using information and communications technologies to achieve those goals. The forum has so far designated 126 communities.

Second, the annual awards program to choose the Intelligent Community of the Year reaches out to hundreds of communities who submit nominations. 21 are chosen for a shortlist that is eventually narrowed to seven and the final winner. Finally, the Intelligent Community Forum offers several innovative workshops and programs to accelerate communities that choose to work with them.

To connect those dots, we added a proactive, systematic media outreach program that leveraged great content, great community success stories and the respective communications departments of proud cities and regions who were succeeding with the Intelligent Community Forum. We have convinced several media outlets to accept the Intelligent Community Forum’s co-founders as regular contributors. Community award recipients now routinely spread the word inside and outside their cities – often to national media outlets.

Wanganui, New Zealand is one example. On its Web site’s homepage the District Council includes the Intelligent Community Forum Smart Community logo and posted a localized media release we provided. We secured an interview for the Region’s Digital Facilitator with the Intelligent Community Forum's Senior Fellow. The resulting article will be posted on the Wanganui Web site and also offered to local media. Wanganui regional staff is also active on Facebook and Twitter with regular posts about the announcements from the Intelligent Community Forum and Wanganui’s accomplishments as an Intelligent Community.

Ultimately, our success shines best through our clients. Louis Zacharilla, co-founder of the Intelligent Community Forum, has offered this contribution to market2world’s testimonial page:

"We are a social business, which is particularly tricky to communicate. Yet market2world has given us a volume boost in bylined articles, feature stories, electronic media coverage and social media posts. We believe our global movement has been enhanced because of their professional and dedicated approach.” 

We now consider market2world an integral part of our marketing communications success as we fulfill our role to study and promote the best practices of the world's Intelligent Communities as they adapt to the demands and seize the opportunities presentented by information and communications technology."

(Paul Brent is Senior Communications Strategist with market2world communications inc. the public relations and product marketing agency for global innovators.) 

Monday
Mar312014

DriveLogik creates truck fleet fuel savings, smarter drivers, greener planet and more cash-in-pocket

market2world created the logo/tagline for DriveLogik, the fuel-savings-driven landing page for the new product and we are now hard at work securing media coverage. Our week one results include articles in eight fleet management, heavy-duty truck, and telematics technology publications in North America, India and Taiwan, with another five articles and radio interviews to come.

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Tuesday
Feb042014

Collaborative innovation: The Consider Canada City Alliance approach to Foreign Direct Investment

market2world is very proud to have conceived and promoted the Consider Canada City Alliance brand from its inception in 2011, and to have publicized its early beginnings as first the "C-9" and then "C-11". Thanks to the leadership of the now incorporated organization's founding President Michael Darch, the global beacon of the of the "C-12" promises to shine brighter with the addition of the London Economic Development Corporation (LEDC), bringing collaborative innovation to an even higher level to attract more and better Foreign Direct Investment (FDI) to our great nation.

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Monday
Dec232013

We wish you and your family all the best for the holidays!

Thanks to our clients, suppliers and friends, the market2world team is proud to support Take Young People Seriously (TYPS), the amazing youth centre in Almonte, Ontario. Throughout the year, TYPS youth take part in after-school, mental health, community garden and countless other volunteer programs in a supportive, supervised environment staffed by qualified youth workers and volunteers. Along with the great people at TYPS, we trust that you and yours enjoy a holiday with good health, family and friends, and we wish you a joyful journey in 2014!

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Friday
Dec202013

John Jung's riff on collaborative innovation – required reading for EcDev managers anywhere

If you're an economic development manager, anywhere, here's your required reading to launch 2014, as authored by John Jung.

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