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Welcome to market2world communications, the public relations and product marketing agency that puts proven experience to work to extend the power of your existing PR and marketing team when you need it most, or acts as your outsourced marcom department.

Bringing fresh ideas and strategic thinking, we will connect you with the influencers, stakeholders and markets that matter. Go2market strategy. PR. Thought leadership. CEO media training. Corporate videos. Community relations. Social media strategy. Branding and rebranding. Web sites and content. Success stories. Datasheets. Newsletters. Blogs. Podcasts. Product demos. Tradeshow launches.

Contact us, share your marketing communications objectives, and we'll help you create a campaign that gets results. Act bigger. Grow faster. market2world!

Wednesday
Jan282015

CENGN hits the road on cross-country tour seeking Canada's nextgen tech superstars

By Nathan Rudyk

Good things happen to good countries. Great things happen to countries that seek greatness. And seeking greatness is exactly what CENGN is doing over the next two weeks as its team travels across Canada in search of technologies and talent that could create Canada's next BlackBerry, Mitel or Nortel. 

CENGN is the Centre of Excellence in Next Generation Networks. It's an industry-led consortium of corporate, academic and research members including Alcatel-Lucent, Allstream, BTI Systems, Cisco, EWA Canada, EXFO, Invest Ottawa, JDSU, Juniper Networks, Mistral Ventures, Rogers and Telus. Together, CENGN’s heavy hitters are responsible for 90% of Canada’s annual telecom R&D spend.

Announced in November with $11.7 million over five years in funding from the Government of Canada’s Centres of Excellence for Commercialization and Research (CECR) program, CENGN has a panel of communication industry experts ready to discover and unlock the potential of Canadian Small to Medium Enterprise (SME) companies. CENGN accelerates innovation into profitable enterprise and consumer products with unprecedented access to global markets.

“Next generation networks is a $5 trillion market, and presents megatrend opportunities for countries and companies that can move quickly,” said CENGN’s President and CEO Ritch Dusome in our press release. “Recognizing Canada’s telecom strengths, that’s why Multinational Enterprise (MNE) leaders from around the world have come together to back CENGN commercialization projects with the combined power of 199,000 people, $11 billion of R&D and $84 billion of revenue.”

With stops in Edmonton and Vancouver this week, Montreal Feb. 5, Toronto Feb. 6 and Ottawa Feb. 10, the roadshow presents the CENGN value proposition to prospective Small to Medium-sized Enterprises (SMEs) and researchers that have products and services in game-changing technologies such as Software Defined Networks (SDN) and Network Functions Virtualization (NFV). These address the growing demand for exploding Internet content on multiple platforms, and also underpin cloud-based applications, security and the Internet of Things (IoT).

As well as promising SME and institutional technologies that could be commercialized in a 3 to 15-month period, CENGN is on the hunt for top-gun research talent to staff its Ottawa multi-vendor test and verification lab: “We are always on the lookout for the best talent,” according to Dusome, who was the catalyst behind the hiring of more than 2,000 engineers in his last position as Director of Product Management for CISCO Systems in Ottawa. His 28-year career also included stops at Bell Canada and TD Bank.

“We need people who want to plant Canadian tech on the global map in a big way,” he said. “I’ve spent most of my career working in Canada but was mostly focused on global mandates. It’s exciting to think about CENGN’s pure-play focus on accelerating technology that could create the next made-in-Canada telecom superstar.”

Each project selected from prospective SME submissions receives commercialization acceleration support equivalent to $50,000 – $100,000, with target completion times of 3-15 months. CENGN’s comprehensive multi-vendor testing and validation facilities are unique in the world, which cuts costs and speeds time to market. A list of CENGN benefits for SMEs with promising technologies includes:

  • Dedicated engineering team and experts in communications including SDN and NFV
  • Physical and virtual multi-vendor commercialization, test, certification, and validation platform (open stack and enterprise stack)
  • Dedicated high-speed fibre networks
  • Additional services for validating advanced products, applications, and services including: performance, certification, verification and conformance testing
  • Business, legal, marketing and mentorship support

The format of each CENGN city visit features an overview of the project selection process followed by a panel session with CENGN MNE member companies to discuss their technology areas of interest. There will also be plenty of networking time for SME companies and researchers present their technologies to CENGN MNEs. CENGN’s team is also visiting colleges and universities in each roadshow city to drum up interest in assisting CENGN projects and/or joining its Ottawa lab. 

You can track market2world's PR results for CENGN here

(Nathan Rudyk is President and CEO with market2world communications inc., the public relations and marketing agency for global innovators.)

Monday
Oct272014

Memex Automation storms the world’s largest industrial machinery trade show – with the help of market2world

Imagine your firm finished a trade show with 800+ sales leads, gained more than two dozen media interviews that included video segments from the show floor and a six minute video profile that played on every big screen TV at the show plus on TV screens inside hotels and shuttle buses used by delegates. Just a marketing dream? No, it was reality for Memex Automation (TSX-V: OEE) at the 2014 International Manufacturing Technology Show (IMTS) in Chicago

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Sunday
Oct262014

Travelling down The Highway of Heroes with Cpl. Nathan Cirillo

It was to be a trip down the 401 like any other. My wife Glenna and I were heading first to Toronto, then to Niagara-on-the-Lake to visit friends and family. Given the gorgeous fall Friday afternoon, we wound through Westport on the way to the 401. We spoke awhile, then tried the radio. The antenna didn’t deliver anything much, so we switched to CDs we’d collected over the summer. Music washed over us with the sunshine and scenes of a classic Canadian October.

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Wednesday
Aug272014

A year in the life of a new brand – Receivables Insurance Association of Canada praises market2world results

It's always gratifying to give life to a new brand, and even more gratifying when a year later our client testifies to our results. market2world communications inc. has proven its excellence. market2world supported and increased the association’s momentum moving from the boardroom to a known presence in Canadian business and insurance communities – and on the international stage as well.

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Friday
Aug012014

Connecting the dots and delivering the world for a 691% increase in PR results

The Intelligent Community Forum is based in New York City and works with communities large and small from around the world to help them adopt and adapt to the opportunities of the Broadband Economy. The Intelligent Community Forum became a market2world public relations client in late 2012, a referral from John Jung, CEO of Canada’s Technology Triangle who is also one of the forum’s co-founders and a collaborative innovation visionary.

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