Take advantage of market2world's
I.T. sector expertise

market2world has created high impact PR and product marketing results for I.T. product and services clients including MapleWorks, FileCatalyst, dominKnow, Marketcircle and Organisation Metrics. They rely on more than two decades of market2world expertise honed at much larger companies including Cognos, Xerox, Microsoft, Nortel Networks, and IBM. For these clients we've created logos and product names, product-focused Web sites and collaterals, online lead generation programs and then typically build ongoing competitive advantage with public relations campaigns.

For some organizations we're an extension of an existing marketing department – adding additional muscle for mission-critical launches. For others we serve as the outsourced marketing team – making it happen on-demand throughout the year.

“Our company had been focused on product development. When it came time to go to market, our major investor introduced us to the market2world team. Over three months they gave us a new name, logo, Web site, blog and PR program that culminated in a corporate launch now driving great enterprise leads.

When we bring them into our meetings, they’re welcome as true business partners, not just a supplier. Get these guys. You’ll be glad you did.”

Bill Beacham, CEO, dominKnow Inc.

Our corporate results have also attracted science and technology organizations such as the Ottawa Centre for Research and Innovation (OCRI) and the National Research Council (NRC). For OCRI, market2world created the 82000reasons campaign to celebrate Ottawa's record tech employment in 2007, while the NRC has relied on our team for ongoing strategic writing assignments.

"Ottawa needed fresh, creative thinking when we decided to celebrate the city's record technology employment numbers. market2world answered our call with a social-networking inspired PR campaign called 82000reasons.com.
 
For the same cost of a "conventional" marketing program to create a handful of printed success story brochures, market2world created an integrated blog/YouTube/print template and a multimedia (blogger/print/radio/podcast) launch that has so far inspired more than 50 companies to share their tech business triumphs with the world. We've had visitors and leads from over 61 countries, international consulates love this growing economic development resource, and the PR – 20 press TV, print, radio, blog and podcast hits – has far exceeded our expectations."

Michael Darch, Executive Director, Ottawa Global Marketing

Looking for these kinds of results for your IT company? Get in touch.