Mac developers — take advantage
of market2world's Apple market
PR expertise

market2world's Mac PR clients have won the highest honors in the Apple marketplace, including Macworld Magazine's Editor's Choice (Eddy) Award, and MacUser Magazine's Best Business Software of the Year Award.

Because we're passionate about technology, we use Mac hardware and software every day to fuel our PR and product launch campaigns, including client offerings like Marketcircle Inc.'s Daylite and Billings Mac business productivity software, Pyramidal Technologies ALIAS forensic ballistics system, and Parliant Corp.'s PhoneValet and PhoneHerald Mac telephony products.

As well, we've made noise in the Mac market for Unlimi-Tech Software Inc.'s FileCatalyst 2.0 for large point-to-point or multi-cast file transfer applications, and dominKnow Inc.'s iPod touch and iPhone-optimized Touch Learning Center for mobile e-learning.

“We found market2world, and we’re thankful for that. At our last Macworld I did 14 interviews and Marketcircle's products were profiled in another 24 publications, online news portals, blogs, podcasts and radio shows, plus we kick-started 10 new product reviews.

Those PR results, along with a very successful search marketing campaign, have helped increase Web traffic by 115% over the last year while working with the market2world team. Awesome.”

Alykhan Jetha, CEO, Marketcircle Inc.

market2world's first-ever client was a Mac developer

marketworld's first-ever client was Parliant Corp., the makers of PhoneValet and PhoneHerald Mac telephony products. Starting in 2005, we revved Parliant's Web site with cleaner copy, stronger graphics, product demos, and brought prospects to the site with an expanded Google Adword campaign. We also got busy — real busy — on PhoneValet's product PR, initiating dozens of reviews and articles that helped PhoneValet win Macworld Best of Show in 2006 and a coveted Eddy (Macworld Editor's Choice) Award in 2007.

“We need to appear much bigger than we are to our worldwide user base. We rely on Web traffic and a multitude of rave reviews and awards obtained by market2world to drive demand with prospects and resellers.

While we focus on building award-winning products, market2world focuses on getting our message out.  Our launch boosted daily Web traffic 37 times higher, while we celebrated winning the Macworld Editor’s Choice Award — the highest honor in the Mac community.”

Kevin Ford, CEO, Parliant Corp.

A Mac software company in ComputerWorld and PCWorld?
Why not!

Our PR work with Parliant attracted another great Mac developer, Marketcircle Inc., to bring us onboard in 2006.

Since then, we've been securing product reviews around the world for Daylite productivity management and Billings time tracking and invoicing software, up to and including Billing's 2.5's award as MacUser Magazine's Best Business Software of the Year.

But we didn't stop there. We turned Marketcircle into a Mac market thought leader. The company's CEO is regularly quoted by influential Mac bloggers and mainstream media publications like PC World and ComputerWorld. PC World and ComputerWorld? Hey, they're starting to love Macs just as much as we do and have huge readership audiences fed up with PCs and lusting after Apple's cool factor, so why not!

Like what you're reading? Lusting after similar results for your Mac product? Then by all means contact us!