With experience leading several Canadian companies, including founding Systemhouse Ltd., a computer integration firm, Rod Bryden has become an entrepreneurial legend. For his newest venture, Plasco Energy Group, Bryden demonstrated his entrepreneurial skill by raising $25 million in 2006 in only two rounds. In this interview with market2world CEO Nathan Rudyk and OCRI President and CEO Jeffrey Dale, as part of the OCRIRadio February 2007 podcast, Bryden shares his entrepreneurial wisdom, including the monetary and environmental value of using waste for power generation.