If you’re the CEO of a tech company, or a PWMIH (Person Who Makes It Happen), you know that the world's flatter and faster than ever. Marketing is something you do with, not at the marketplace. Distrust of advertising makes PR your ultimate weapon. Your brand is whatever Google says it is. Products are in perpetual beta. It's all fun, if you're winning.    

The goal of PR and Marketing Impact News is to help you navigate and profit from change. market2world PR and product launch clients challenge us every day to make marketing and sales budgets work harder, and the market2world team diligently blogs and podcasts case studies, insights from great thinkers, and trends both CEOs and PWMIHs should know about.

PR and Marketing Impact News connects you to what we consider game-changing “best of” content both inside and outside our company, so you can succeed faster at yours.

If you read this letter and a) have another take b) have a better take c) think we should take a hike, be our guests, either constructively or at least with Polite Entertaining and Enlightening Vitriol (PEEV) by commenting on our blog version (just click on the newsletter image to the right). We’re open for comments from CEOs, PWMIHs and PEEVs alike.

Enjoy, subscribe now to PR and Marketing Impact News, and prosper!