The market2world team — ready and willing for your next PR and product launch challenge

Nathan Rudyk, President & CEO 

Nathan is the founder and CEO of market2world communications and an award-winning marketer, author, teacher and broadcaster. He is passionate about client success, has worked for marcom agencies across Canada, and has led winning campaigns for many emerging companies as well as multi-nationals and government departments such as Microsoft, EDS, IBM, Industry Canada, The Royal Canadian Mint, Nortel, and Xerox. More.

Peter Vanderlee, Senior Communications Strategist

In addition to his experience as a business and financial journalist (Financial Times of Canada, Financial Post, Canadian Business), Senior Communications Strategist Peter Vanderlee also offers market2world clients more than 20 years of technology industry knowledge gained in senior positions with several high-growth entrepreneurial companies. With market2world’s CEO Nathan Rudyk he co-founded Toronto-based More.

Jill McCubbin, Conversation Architect

There are thousands of words flying around at market2world, and Jill's job as Conversation Architect in charge of PR outreach is to turn communications ideas into press hits and blog posts the world over. Courteous, innately curious, and ultimately fearless, Jill translates our clients' value propositions into proactive pitches for interviews and editorial placements in the trade and business press, blogger sites, podcasts, plus radio and television media channels.

Shaun McLaughlin, Communications Strategist

Shaun offers market2world clients a deep background in information technology and personal commitment to sustainable development. That background includes newspaper staff positions, freelance work at Harrowsmith, Chatelaine and Canadian Business magazines, and technical writing assignments at firms including Cognos and Entrust. He has the empathy required to create targeted proactive pitches for and editorial placements, and is also well equipped to take on in-depth bylined articles, product review guides and product demo scripts.

Jessica Rousseau, Communications Strategist

Jessica makes multimedia conversations happen for market2world clients. She combines strong multimedia graphics capability with journalism/online media training and a penchant for social networking. No matter which media she's working in, Jessica harnesses the power of client ideas into market-ready corporate Web sites, social networking campaigns, collaterals, and moving images that bring customer success stories, testimonials and press releases to life.

Ken Friesen, Podcasting Engineer

Podcasting is an essential tool in the Web 2.0 communications kit, and Ken applies his creativity to market2world's podcasting projects. An expert in on location recording, and the magic ears and hands on several Juno-award winning recordings (in fact, he's the Chief Sound Dude for the Canada's annual Junos) Ken takes the audio back to his 24-track, 24-bit recording facility where he works his magic (under many lava lamps) to make our clients sound larger than life.

Jo Danaher, Financial Engineer

Do you know what creative communications people are great at? Creative communications! Know what they're not good at? Filling out government forms, sending invoices and dealing with accountants. That's why we have Jo. From her nearby bookkeeping lair she sweeps into our offices several times a week to gather up all the little bits of paper and turns them into other bits of paper that the bankers and accountants say are quite impressive. Who are we to argue? We just do what Jo says and everything is beautiful!