The market2world team — ready and willing for
your next PR and product launch challenge
Nathan Rudyk, President & CEO
Nathan is an award-winning marketer, author, teacher and broadcaster, as well as the founder and CEO of market2world communications. He is passionate about client success, has worked for marcom agencies across Canada, and has led winning campaigns for many emerging companies as well as multi-nationals and government departments such as Microsoft, EDS, IBM, Industry Canada, The Royal Canadian Mint, Nortel, and Xerox. More.
Steve Reside, Vice President & Creative Director
Steve is market2world’s Vice President and Creative Director, inspired by orchestrating industry-defining brands, Web sites, product demos, sales collaterals and lead generation programs for market2world clients. With over 15 years of experience in the high tech sector, Steve has led many global marketing, communications, and channel development initiatives for companies such as Databeacon, Nortel, and Cognos.
Jennifer James, Communications Strategist
Jennifer James, Communications Strategist, brings both private and not-for-profit expertise to market2world. Her career trajectory includes environmental, safety and clean tech experience at the Canadian Wildlife Federation, Canada Safety Council and Ontario Power Generation. From product launches to public awareness initiatives, Jennifer's thinking embraces traditional PR and marketing tactics as well as blogs, podcasts and social networks.
Jill McCubbin, Conversation Architect
There are thousands of words flying around at market2world, and Jill's job as Conversation Architect in charge of PR outreach is to turn communications ideas into press hits and blog posts the world over. Courteous, innately curious, and ultimately fearless, Jill translates our clients' value propositions into proactive pitches for interviews and editorial placements in the trade and business press, blogger sites, podcasts, plus radio and television media channels.
Jennifer Noxon, Conversation Architect
Jennifer is Jill's sidekick in conversation architecture. Her style and smarts elicit frequent praise by media people and clients alike. A painter and indie musician, she applies her abundant creativity to client writing assignments – from e-learning software case studies to lifestyle features. She harnesses the power of client ideas into market-ready sentences and paragraphs that populate customer success stories, testimonials and press releases able to leap tall editorial deadlines in single bounds.
Ken Friesen, Podcasting Engineer
Podcasting is an essential tool in the Web 2.0 communications kit, and Ken applies his creativity to market2world's podcasting projects. An expert in on location recording, and the magic ears and hands on several Juno-award winning recordings (in fact, he's the Chief Sound Dude for the Canada's annual Junos) Ken takes the audio back to his 24-track, 24-bit recording facility where he works his magic (under many lava lamps) to make our clients sound larger than life.
Jo Danaher, Financial Engineer
Do you know what creative communications people are great at? Creative communications! Know what they're not good at? Filling out government forms, sending invoices and dealing with accountants. That's why we have Jo. From her nearby bookkeeping lair she sweeps into our offices several times a week to gather up all the little bits of paper and turns them into other bits of paper that the bankers and accountants say are quite impressive. Who are we to argue? We just do what Jo says and everything is beautiful!