PR and product marketing to help
your company grow faster

As one of North America’s most innovative independent public relations and product marketing agencies, market2world offers a full range of communications services for technology companies and knowledge-based services organizations that want to grow faster. From initial market introductions to brand identity, corporate Web sites and online lead generation programs, we will tailor our comprehensive marcom and editorial/writing services to meet your promotion objectives.

Decades of profile-building experience

The market2world team has decades of experience building market presence and profile for both corporate and institutional clients in a variety of markets. For information technology and cleantech companies, we offer deep experience that we’ll apply to your next launch. For government or not-for-profit clients looking for communications innovation, we bring fresh thinking and experience working with national, provincial and municipal clients.

More than agency account execs and coordinators

And we don’t stop there. We’re your business partners, not just agency account executives and coordinators. Our people have worked in billion dollar multinationals, VC-backed start-ups and bootstrap-financed tech companies. We’re looking out for more than the short term. We’re looking out for your overall business objectives and are willing to contribute experience and ideas to get you where you need to go – whether it’s a five-year growth plan or a two-year exit plan via acquisition or IPO. We can help you drive bottom-line results. Our services mix includes the following programs:

• Company launches

• Market entry/repositioning

• Product launches

• Thought leadership

• Social media marketing

• Lead generation

• Investment attraction

Getting started with market2world

We make it easy to get started by beginning with an assessment of your current and past PR and product marketing activities. We check your marketing fitness with an independent review of your current programs. Not ready for a full package of services? We can fast-start your next launch with short-term public relations services tailored to the needs of companies looking for quick results over a 30 or 60 day period.

Company launch

Start-up/Company Launch programs are among the quickest, most efficient ways to introduce a new enterprise to its key market. We can start at the ground-up with a new logo and Web site, or higher up the food-chain with sophisticated online demos, podcasts and corporate blogs. No matter what the mix, these campaigns place your organization in front of its key audiences to drive sales leads, build a network of distributors or marketing partners, win the endorsements of important influencers and attract new or additional investment.

Market entry/repositioning

Market Entry/Repositioning programs introduce or refocus participation in a market or market segment — in essence launching the company, product or services offering into a new area or clarifying its position within its existing segment. These programs attract new participating distributors and dealers into your network, gain endorsements from powerful influencers and help with lead generation.

Product launch

Product Launch programs unveil a new product or service to a new or existing audience. A great launch helps with lead generation that brings new distributors/dealers to the table and wins endorsements from industry analysts. It will also validate your innovation by putting you in the running for industry awards. market2world will help you with the strategy, then execute on the nitty-gritty like online product demos, collaterals, PPC landing pages, analyst briefings, awards submissions and reviewers’ guides.

Thought leadership

Thought Leadership programs build and reinforce top-of-mind awareness among your key stakeholders (industry analysts, authors, bloggers, gurus) through the aggressive development of a positive leadership position in your market. Smart thought leadership programs directly pave the way for sales success and enhance both product and organization value. To be number one, you have to stake the high ground. Do it now with market2world.

Social media marketing

Social Media Marketing programs mesh the gears between positioning, message, events and PR outreach by carefully adding blogs, podcasts and feedback monitoring to your communications mix. The market2world team assembles the words, images and multi-media needed to make you famous in the Web-of-mouth world of the fast-expanding blogosphere and social media networks - essential to search engine optimization and 21st century reputation-building. market2world gets you in conversation with your prospects and customers via these exciting new communications tools.

Lead generation

Lead Generation programs drive sales and develop inquiries by interested parties and partners. They stoke curiosity that generates requests for demos, pilots and beta trials, or spawn requests for literature or a sales rep’s call. market2world specializes in Pay-Per-Click prospecting programs such as Google Adwords, or predictive database marketing for clients with existing customer databases.

Investment attraction

Investment Attraction programs help companies restock their funding reserves as they prepare for and undertake an initial public offering (IPO), secondary IPO offering, or secure venture capital (VC) financing or merger and acquisition (M&A) opportunities. market2world can script and package your elevator pitch, roadshow presentation, and promote your message to key financial and business publications.