market2world tech PR and product launch blog
Welcome to the market2world blog cabin
It's The New Way Things Are – a PR and product launch blog for 21st century marketers. Our team blogging effort has been called "wickedly clever and informative" as well as "deliberately provocative". It's also inspired national business articles on effective corporate blogging.
Judge for yourself. Please have a read, subscribe to the feed, and by all means leave a comment and get into a conversation with us. See you in the blog cabin!
We also teach what we do — blog coaching and blogger relations
We also teach what we do. If you're looking for help kick-starting your company's blogging efforts, or like many of our clients require an agency to do BR (blogger relations) work to launch a product and/or build corporate profile, please contact us about our social media marketing services!
Entries by Title
Click on an entry title below to view the full text of that entry.
- A day in the life of a new brand – The Receivables Insurance Association of Canada
- Celebrating Canadian Innovation with the nation's best innovators in Ottawa
- Foreign Direct Investment (FDI) in Canada: US trade megatrend and knowledge-based reality
- Invest Ottawa one year in – the numbers tell the story
- market2world a proud sponsor of Startup Canada – and its new national support network for entrepreneurs
- Canada now number one in the world for Chinese outward bound direct investment
- Mobile apps business explodes – market2world's Paul Brent examines the sector on CFRA's Computer Radio Show
- Intelligent Community Forum selects market2world communications as public relations Agency Of Record
- Gururaj Desh Deshpande tells TiE Ottawa how to juggle a series of crystal balls, and one rubber ball
- market2world contribution to CFRA continues a radio tradition of supporting entrepreneurs
- Media steps up to make Ottawa Canada's top city for recognizing importance of entrepreneurs
- Meet 3 of Invest Ottawa's Rising Star companies – Anystone Technologies, Valydate and ActiveDox
- Do it - create a company! Global Entrepreneurship Week Ottawa Nov. 12-16 will fire you up
- BMG's bullion-based answer to "Honey I shrunk the mutual funds, now what?"
- Homesol helps Le Belvédère reach goal to be North America's largest commercial passive house building
- Canada's Avro Arrow in a coming of age scenario via endorsement of Major General Lewis MacKenzie
- Major gaming studios attracted to Ontario Technology Corridor
- market2world raises the bar for ICBA: a global brand in trade credit insurance
- ALIAS: Zero to eight-figure sales pipeline with market2world
- Twitter for business? Here's a case study from Homesol's CEO
- Consider Canada City Alliance takes China by storm (with brand created by market2world)
- How video B-roll pays big PR dividends: A Skyreader Media case study
- Invest Ottawa dream team takes shape
- David Brooks on "The Talent Society"
- Invest Ottawa: market2world contributes logo and PR results to launch of national capital's new economic development agency
- RIM like APPL in 1997 or tomorrow's Kodak moment? I bet 10K that Thorsten can bend it like Steve did
- OCRI's CEO Bruce Lazenby in Ottawa Citizen: Startups the key to tech Ottawa's success
- Ottawa’s tech community turns out – again – in unprecedented numbers as the sector revs up
- Ottawa Entrepreneur Week: Here's the party you missed but it's going to continue "like it's 1999"
- Ottawa Entrepreneur Week: Collaboration at its best!
- Canada's cleantech industry is thriving, but what if the Federal Government backed it like Sir Terry and Ontario?
- Regional Innovation Centre pumps "high-tech" expertise into "low-tech" Ottawa roofing business
- ConsiderCanada.com: Forbes Magazine ranks Canada number one in "Best Countries for Business" List
- Launching Ottawa's most important CEO: Bruce Lazenby
- OpenOttawaLibre: the "culture thing" starts to rumble at an unconference with uncommon purpose
- OCRI invites media to meet the organization’s new President tomorrow morning!
- Ottawa's innovation engine pumping power into life science and software clusters
- market2world welcomes newest team member: Award-winning CTV technology specialist Paul Brent
- A shareholder letter worth sharing from a satisfied market2world client
- Ottawa tech innovation legend Tony Bailetti to be honoured at OCRI AGM
- Eastern Ontario Regional Innovation Centre takes OCRI success with Ottawa entrepreneurs out across the valley, eh!
- As our hearts reach out to Japan, may our heads reach out to a new level of nuclear common sense
- Ontario's gaming industry surge recognized by Toronto Star
- We've dropped the gloves on Canadian modesty: join the winners in the Ontario Technology Corridor
- Gold price gives the lie to Xtranormal U.S. budget deficit
- Game drain no more: GTMA International Digital Media Forum showcases Toronto's 21st century approach to building companies
- Minus 18? No matter. The RGB Group intends to warm up Brockville to green building with Upper Canada Condos
- Baby it's cold outside, but not in Canada's first Certified Passive House
- ConsiderCanada.com and CanadaEnTete.com herald new collaborative era for C-11 cities
- Bullion Management Group selects market2world as PR agency of record
- Game industry PR in action: Ontario leads charge with 130 million in new infrastructure as Canada leaps UK
- market2world is more than just a name: Evidence of our global public relations reach
- In loving memory: OCRIRadio.com tech energy memorial podcast archive
- market2world puts PR push on Ottawa's world class wireless technology cluster
- Email immortality, meet Evizone secure communications.
- Putting Wordle word clouds to work
- Adjust your set: SchoolBOX shows the human side of market2world team's commitment to the world
- Marketing your story online – how to get search engines to maximize the impact of your news release
- Dealing with the "bullet bubble" – the ALIAS contribution to forensic ballistics
- Live from Barcelona: OCRI's Mike Darch makes the case for Ottawa's newfound strengths in wireless
- Ottawa's fast-growth cleantech sector set to roar in 2010
- Telecom out, solar in: photonics gets its green game on aiming at trillion dollar cleantech opportunity
- Tsunami, what tsunami? Social networking "conversationalists" can bring down your government or your brand. Just watch them.
- Media co-existence in the age of the (social) networked consumer
- Does Queen's University Facebook flash mob portend a PR model for the future?
- Canadian Venture Exchange offers a public funding alternative for Ottawa innovation companies
- Told you so. Cue and review on social media from 2005
- America's down, but don't count it out – inspiration from GE's CEO Jeff Immelt
- Canadian innovators can take advantage of small business stimulus packages – not the case for the U.S.
- When to launch your product? Apple's App Store versus RIM’s App World
- The trouble with normal is it always gets worse – IT skills shortage here to stay unless we inspire high school kids NOW to pursue careers in tech
- Canadian car company bail-outs: an abomination to innovation
- Postcard marketing a green alternative to spray-and-pray direct mail
- Compelling reasons for the chief to tweet: Twitter success secrets for CEOs
- The iPhone DOMINATES smartphone Web traffic
- Could "hyper-local" social-media-aware programming be the saviour of local television?
- Small business can run circles around big business direct marketing efforts with AmazingCampaigns by AmazingMail
- Think you're selling technology? Think again.
- Ottawa’s “Hot Spring” of innovation noted by McKinsey and World Economic Forum
- Apple ecosystem shows not everything goes down in a down economy
- Oracle-Sun deal joins other prophetic rumblings in tech markets
- Is Twitter and other real-time social networking content the new TV?
- Blogging team lessons from the International Credit Brokers Alliance
- How Zappos.com’s CEO uses Twitter “retweeting” to create leads and loyalty for his company
- Do people really discuss PR and social media marketing…?
- YouTubers, Facebookers and Twitterers note: the email newsletter still has it going on!
- Macworld Best of Show for Daylite Touch – the role of the PR agency
- Kick-start 2009 with market2world's top 20 posts from The New Way Things Are blog
- The many benefits (and joys) of a short blog post
- Journalists don’t like spam either – making the case for the value of a targeted PR campaign
- Broaden your company’s business networking and PR efforts to build new business in tougher times
- Go lean but not mean in tougher times – the business case for kindness
- Facebook is not just for virtual sheep throwing – it is a legitimate marketing tool
- Reap the benefits of PR planning for technology tradeshows – a Macworld 09 example
- Why giving a little can get you a lot – making the case for cause marketing in tough times
- Boo! A Holloween wake-up call to the Federal Government from Ottawa's technology sector
- Another open letter to Prime Minister Stephen Harper – the innovation economy needs you
- A “greener” choice means greater ROI for direct mail marketing (and all marketing)
- The future looks bright(er) for IT talent in Ottawa — but what's a CEO to do today?
- How did Alec Saunders blog his way to the top of Google?
- Effective business blogging easier said then done – still, just do it – even if it takes free botox and martinis
- Technology blogs – user stats, facts and more stats
- Understanding your audience key for corporate podcast success
- Grab people by the eyeballs with a great headline
- Video doesn’t have to go viral to impact a company’s bottom-line
- SEC creates age of respectability for social media
- Write a eulogy, blogging is dead. Or is it? Why businesses – big and small – still need blogs
- Fill your earbuds at the cottage with Geoffrey Moore, Mike Manson, John Chambers and David Wolfe from the "best of show" OCRIRadio.com podcast
- The Seth Godin roadmap to increased sales as experienced by eDev and executed by market2world
- Pitching your news doesn’t require building a meatball sundae of a social media press release
- Twitter goes beyond asking “What are you doing now?", providing a valuable tool for corporate communications and PR
- PR tips from the professionals: how to get (and keep) the attention of the media
- Podcasting stripped to its core….back to basics at PAB2008
- What is branding? Reframing the brand ROI question
- Marketing using social networks – more than just attracting members
- More evidence of Ottawa's tech energy – Peter Rochon's Ottawa Technology News and Happenings
- Successful promotion, PR and product launch does NOT equal exaggeration, over-hype and suspicious spin
- Universal search – adding more ogle to Google
- Twitter micro-blogging has business benefits and PR uses – it’s not for twits and not just for gossip
- CEOs should “Think Different” about their computer platform of choice and the markets they serve
- Note to grey-beards – you can sell your technology to India and China right now
- Would-be blogging CEOs, it’s never too late to promote your business in your own voice
- India’s a marketplace — not just an outsourcing centre for tech companies
- mesh – a Web business conference worth waiting for, and going to, this May
- OCRIRadio.com added to “Canada’s cultural portal”
- Move over I.T. – Geoffrey Moore says clean tech offers technology entrepreneurs “the largest market in the history of the planet”
- Lessons learned from Barbra Streisand and the power of Internet communities
- Squidoo – the Facebook for adults – taps into the marketing potential of social media networks
- market2world launches PR program for tech Ottawa with Web 2.0 site called 82000reasons.com
- Podcasting wisdom from a radio veteran — five things you need to know when producing your next podcast
- Social networks and government: banning Facebook = exacerbating the talent shortage
- Why are we still talkin’ ’bout bloggin’? Making (another) case for business blogging ROI
- Improve your search engine rankings – Website Grader delivers a SEO report card for your company’s web site and blog
- Want to sell technology to the enterprise? White papers hold the key to a technology purchaser’s heart
- Note to CFOs: marketing champions maintain promotion to build profitability
- Marketcircle's Billings 2.5 wins two awards in one day! Macworld's Eddy plus IT Enquirer's Golden Cube
- Boo! Weird and frightening thought leadership PR stuff from Ottawa's Barcamp 4
- An antidote to the bummerization of high tech Ottawa - geezers like Denny Doyle and Tony Patterson suggest we look ahead
- Riding the iPhone hype cycle: market2world presenting tech BR/PR case study at BarCampOttawa4
- market2world brings you ... Cisco's John Chambers on OCRIRadio.com
- Why not hit ‘em over the head – sticky Web sites, graphic blogs and punchy PR
- Kicking our asses or playing our strings? – Valiquette and Waitman sound off for change in high tech Ottawa
- Tech product PR more important than ever for filling the leads pipeline
- Well-planned PR around product success stories builds buzz for your business
- Canada’s National Art Center (NAC) uses podcasting to advance cultural mandate
- Use the power of teams to achieve blogging success
- Launching a business online is so easy a 17-year-old could do it!
- Mike Caughey: 72 years young and a human catalyst for tech business success around the world
- Third season of OCRIRadio.com podcast kicks off with six interviews from Ottawa Technology & Venture Summit
- The joy of pitching TechCrunch: a product review process that makes better sense
- Use blogging to establish a “conversation strategy” and create a vertical market presence in 30 days or less
- Zip.ca grows big from thinking long: E-business benefits to riding the long tail
- Love the ones you’re with: ROI benefits of marketing to existing customers
- Social media's long-term future? It'll take a palm reader to suss it out
- The power of viral video for business: director’s chair examples from YouTube and Revver
- Facebook pointing the way for social media marketing with polls and new development platform
- Web 2.0 communications outreach fans the word-of-mouth marketing flame
- Sate the savage enterprise technology prospecting beast with targeted online content
- Business Podcasting Results and Thought Leadership Lessons From OCRIRadio.com
- Competing in the Global Marketplace: Business Blogging and International Outreach
- Blogger Relations: It’s Risky But Necessary Business
- Conversation marketing is key to B2B tech sales success
- Achieving thought leadership in the social media era: Harnessing the Gizmodo factor
- BusinessWeek Acknowledges The New Way Things Are with Web 2.0 Branding
- market2world's hometown gets down by jazzing it up
- Companies should seek greener (on-line) pastures for advertising dollars
- Crossing the Web 2.0 Chasm: Hail the Enthusiasts and Visionaries
- market2world turns 2.0 on CTV's workopolis
- Watch out CEOs! Raised on Web 2.0, here comes the Millenial mind
- The Dixie Chicks' blogging playbook - comments from all comers inspire the brand
- Adopting Web 2.0 tools? Why not try a little hand-holding?
- To blog or not to blog? Business benefits say…just do it!
- Connecting VOX Blogging to Business Networking
- Bambi Francisco on Web 2.0 in the workplace of the future
- Enterprise 2.0 - the real opportunity's in small business
- The Mac TCO means business at market2world
- Talking blogs offer Web 2.0 communicators another way to reach their targets
- Blogging for business: holding the hands of search engines
- Steve Jobs on iPhone software: eyes wide shut to the Apple ecosystem?
- Web 2.0 Media Disruption: Dancing with Bloggers and PR 2.0
- Stickis - a new way of annotating your internet: leave private notes for yourself, or share them with others
- Web 2.0 is Time Person of the Year: A wake-up call to Dell to take a bite out of Apple's marketing strategy
- Government of Canada Web 2.0 session reveals that using the "C-word" is a ticket to hell!
- Podcast humanity test from MADD Canada
- Ottawa mayoral candidates graded on Web 2.0 mastery
- VentureBoard - a Web 2.0 response to Ebay M&A
- To the penalty box with James Hynes!
- Business podcasting services shine
- Trigence does DEMO. So should you.
- Is "the power of us" taking down Sony?
- Is Philo the puppet buzz marketing's newest star?
- Buzz marketing in support of the arts in Almonte
- Podcasting versus blogging: PAB2006 perspectives from Shelagh Rogers and David Newland
- The Power of Community on OCRIRadio.com
- Tim O'Reilly's Recent Take on Web 2.0: The Power of Collective Intelligence
- Blogging Mojo from Sun CEO Jonathan Schwartz
- Oh, Canada: Time for Web 2.0 in Government
- Live From mesh, the Toronto Web 2.0 Conference: Om Malik's Take is Trade Press at Risk from Social Media
- Jobs at market2world!
- A Video Blog Elvis: Kevin Krutz's Last Call
- mesh Web 2.0 Toronto Conference Launched
- MacTel: Apple's New Web 2.0 Computing Weapon of Choice
- Web 2.0 Conference Rumblings
- Wiki 101
- Sign-posts for Business Blogging
- Firefox’s Web 2.0 Gain is Microsoft Explorer’s Pain
- Ballmer Doesn't Blink for Google: Lessons from Netscape's History
- Podcasting 101
- Launching the OCRIRadio.com Social Media Channel
- The Score: Conservatives 2.0, NDP 1.0, Liberals 0
- The Sun Never Sets on the market2world Waterfalls
- The Attack on Forbes Magazine's "Attack of the Blogs"
- Web 2.0 Leadership: Ten Questions for Executives
- RSS (Really Simple Syndication) 101
- What is "The Trojan Mouse"?
Entries by Month
Click on a month below to view a list of articles published during that month.
- June 2013 (1)
- May 2013 (3)
- April 2013 (4)
- March 2013 (2)
- November 2012 (2)
- October 2012 (2)
- September 2012 (2)
- August 2012 (2)
- July 2012 (1)
- June 2012 (2)
- May 2012 (1)
- March 2012 (2)
- February 2012 (1)
- January 2012 (1)
- November 2011 (4)
- October 2011 (3)
- September 2011 (4)
- July 2011 (1)
- May 2011 (1)
- April 2011 (2)
- March 2011 (3)
- February 2011 (2)
- January 2011 (3)
- November 2010 (1)
- August 2010 (2)
- July 2010 (1)
- June 2010 (3)
- May 2010 (1)
- April 2010 (2)
- February 2010 (2)
- January 2010 (3)
- November 2009 (2)
- October 2009 (1)
- July 2009 (2)
- June 2009 (3)
- May 2009 (6)
- April 2009 (4)
- March 2009 (3)
- January 2009 (2)
- December 2008 (6)
- November 2008 (2)
- October 2008 (2)
- September 2008 (6)
- August 2008 (2)
- July 2008 (6)
- June 2008 (4)
- May 2008 (4)
- April 2008 (4)
- March 2008 (1)
- February 2008 (5)
- January 2008 (6)
- December 2007 (1)
- November 2007 (3)
- October 2007 (10)
- September 2007 (4)
- August 2007 (2)
- July 2007 (3)
- June 2007 (4)
- May 2007 (2)
- April 2007 (4)
- March 2007 (3)
- February 2007 (4)
- January 2007 (5)
- December 2006 (3)
- November 2006 (2)
- October 2006 (3)
- September 2006 (1)
- August 2006 (2)
- July 2006 (1)
- June 2006 (5)
- May 2006 (2)
- April 2006 (1)
- March 2006 (3)
- February 2006 (1)
- January 2006 (2)
- December 2005 (2)
- November 2005 (4)
- October 2005 (3)