By Jill McCubbin

Technorati shows that yes, they do, constantly.

Keyword popularity across the Blogosphere

This chart illustrates how many times blog posts across the Blogosphere contained the following keywords.

"public relations" vs. "product marketing" vs. "social media"

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The Technorati-generated graph above updates automatically to show the number of blog posts over a period of 30 days that include the key words above. This graph is the result of a widget found in Technorati Advanced Search. Any person can customize a search and widget, and insert into a Web site.

Technorati is the world’s leading blog search engine, which indexes more than 1.5 million new blog posts in real time every day and introduce readers to blog and social media content. Technorati collects, organizes, and distributes the global online conversation. Technorati charts show “the frequency, over time, of how blog posts are being tagged, or just the frequency of blog posts that contain certain search terms. This is a great way of spotting trends and determining what are prevailing topics in the Blogosphere.”

“How do I do it?” and “How will it help my business?” Online conversations are going on right now about public relations, social media, product marketing, media relations, blogging tools, and all sorts of communications and publicity strategies. To understand how the best of those conversations can apply to your marketing challenges, please email (jill@market2world.com), tweet (@jillmcc), or phone (613-256-9090) me at market2world.

(Jill McCubbin is a conversation architect with market2world communications inc., Ottawa, Canada's tech PR and product marketing agency.)