By Nathan Rudyk
This will be a short and very sweet blog post. In November, we took on a new client, Bullion Management Group Inc. BMG's management team – a team that's motivated, collaborative and willing to both accept and constantly introduce new ideas – selected us as their PR Agency of Record. Two quarters later, here's CEO Nick Barisheff's letter to his shareholders:
As April drew to a close with record bullion prices, BMG had a number of television interviews for the month, and an otherwise busy spring. We were able to build the BMG brand through increased awareness with Public Relations and articles. April TV appearances included interviews with CNBC’s Mark Haines – discussing fundamental differences between precious metals ETFs and open-ended mutual funds, and with Amanda Lang on CBC's Lang & O'Leary Exchange – on silver market dynamics. I also had the pleasure of being the first-ever bullion commentator to appear on Canada's new Sun TV News Network with Theo Caldwell on his new show, The Caldwell Account.
In addition, through our marketing and PR efforts the team placed articles in North American publications such as Investor's Digest of Canada, the Globe and Mail (with a three-part video series), Toronto's 680 News, and Zoomer Magazine. Our international awareness continues to build, with BMG interviews and articles appearing in China Interfax, Channel Islands Stock Exchange Bulletin, WealthBriefing (UK), and China News out of Hong Kong. All of our recent articles are available on our website.
We continue to make inroads into the online world. As well as my regular appearances on Financialsense.com with Jim Puplava, we have enjoyed positive coverage on TheStreet.com, MSN Money, Resource Investor USA, Ed Steers Gold & Silver Daily, BullionBullsCanada, Finance.QQ.com /Tencent (China), OnWallStreet.com, and CommodityOnline (India), among many other sites. A site called FutureMoneyTrends.com posted a YouTube video based on my January Empire Club Speech that has so far garnered more than 64,000 views. Click here to see that video.
BMG has also been active in boosting its own online media efforts. You can join us on Facebook with a growing community of 437 social networkers, and our revitalized blog site carrying daily insights on bullion market dynamics is called BMG Bullion Market Insight.
Again, I would like to thank you for your faith in BMG.
President & CEO
(Nathan Rudyk is President and CEO with market2world communications inc., the public relations and product marketing agency for global innovators. He's also an investor in the BMG BullionFund, a convenient way of holding physical gold, silver and platinum in bullion form.)