Consider Canada City Alliance takes China by storm (with brand created by market2world)

In 2011 Economic development executives from 11 large Canadian cities across the country tasked market2world with creating and launching a new bilingual brand to help promote foreign direct investment into Canada. Formally incorporated by the same 11 cities this Spring, the Consider Canada City Alliance Inc. put that brand to the test in China last week. In an era where most of global GDP and innovation takes place in the world's top cities, the organization's founding President, Michael Darch, drives home the common sense of Canadian cities banding together to create opportunity abroad.

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