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Connect with the influencers
and prospects who matter most

Welcome to market2world communications, the public relations and product marketing agency that puts proven experience to work to extend the power of your existing PR and marketing team when you need it most, or acts as your outsourced marcom or editorial services/writing department.

Bringing fresh ideas and strategic thinking, we will connect you with the influencers, stakeholders and markets that matter. Go2market strategy. Product PR. Thought leadership. Community relations. Social media strategy. Rebranding. Web site content. Success stories. Datasheets. Newsletters. Blogs. Podcasts. Product demos. Tradeshow launches.

Contact us, share your marketing communications objectives, and we'll help you create a campaign that gets results. Act bigger. Grow faster. market2world!

Entries in Conference Board of Canada (2)

Wednesday

Jan202010

Tsunami, what tsunami? Social networking "conversationalists" can bring down your government or your brand. Just watch them.

January 20, 2010

In ramping up for a presentation at the Conference Board of Canada next week, I'm finding it almost too easy to make the case that ignoring social networking in government or corporate communications strategy is like deciding to nip downstairs for a drink at the beach-front bar just as the shadow of a tsunami's wave blocks out the sun over the palm trees.

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Nathan Rudyk |

The trouble with normal is it always gets worse – IT skills shortage here to stay unless we inspire high school kids NOW to pursue careers in tech

June 4, 2009

Bruce Cockburn is one of my favourite singer-songwriters, and if I'm having a really tough day with no end in sight his left-wing lyrical rant against right wing ideologies invades my brain: "The trouble with normal is it always gets worse." Fortunately, the clouds always clear and I'm soon humming something more happy like "I get by with a little help from my friends."

Right now, there's no end in sight for Canada's IT skills shortage. Not enough high school students are considering a career in high tech. The siren call of life sciences and (until recently) hedge fund jobs, compounded by the lingering effects of the "dot-bomb" era, has taken its toll. As worrying, the students who do decide to pursue IT programs at the post-secondary level are having a hard time surviving once they're in. Streamlined high school programs just don't give them the core skills they need, and too many drop out.