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Welcome to market2world communications, the public relations and product marketing agency that puts proven experience to work to extend the power of your existing PR and marketing team when you need it most, or acts as your outsourced marcom or editorial services/writing department.

Bringing fresh ideas and strategic thinking, we will connect you with the influencers, stakeholders and markets that matter. Go2market strategy. Product PR. Thought leadership. Community relations. Social media strategy. Rebranding. Web site content. Success stories. Datasheets. Newsletters. Blogs. Podcasts. Product demos. Tradeshow launches.

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Entries in Daylite Touch (2)

Wednesday
May272009

The iPhone DOMINATES smartphone Web traffic 

By Nathan Rudyk

Make an insanely useful smartphone device, and they will come, and they will surf.

As a fairly recent iPhone convert (awaiting some billing shock after a recent U.S. client trip where I could have likely justified a Rogers plan upgrade), I found this Fortune Apple 2.0 report by Philip Elmer-DeWitt astounding.

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Wednesday
Apr222009

Apple ecosystem shows not everything goes down in a down economy

I blogged about Oracle's US$7.4 billion acquisition of Sun being a portent of sunnier days in tech, and that industry veterans including John Dvorak smell a bottom in tech markets. Now, another rumbling from the Apple ecosystem. As I pointed out the NASDAQ's holding its own so far this year while the DOW's down about 10%. Yet 90% of respondents in “the Apple market ecosystem” polled in a MacTech Magazine survey believe 2009 will be “almost as good as or better than 2008″, and 62.8% reported feeling good or great when asked about the Apple/Mac segment.

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