By Nathan Rudyk

People who watch this space know to look for tips and inspiration on marketing business better. One great way to do that is to "adjust your set", change the channel, and show your company's human side by getting involved with other humans via a grassroots charitable organization.

Stephanie Rudyk experiences SchoolBOX on a build in NicaraguaEven in challenging economic times, customers don’t want to see your company turn mean – quite the opposite in fact. 78% of U.S. consumers – many of whom are still in a recessionary mindset – expect companies to maintain or increase financial support for charities, according to a recent study done by Opinion Research Corp.

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In ramping up for a presentation at the Conference Board of Canada next week, I'm finding it almost too easy to make the case that ignoring social networking in government or corporate communications strategy is like deciding to nip downstairs for a drink at the beach-front bar just as the shadow of a tsunami's wave blocks out the sun over the palm trees.

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