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Welcome to market2world communications, the public relations and product marketing agency that puts proven experience to work to extend the power of your existing PR and marketing team when you need it most, or acts as your outsourced marcom department.

Bringing fresh ideas and strategic thinking, we will connect you with the influencers, stakeholders and markets that matter. Go2market strategy. PR. Thought leadership. CEO media training. Corporate videos. Community relations. Social media strategy. Branding and rebranding. Web sites and content. Success stories. Datasheets. Newsletters. Blogs. Podcasts. Product demos. Tradeshow launches.

Contact us, share your marketing communications objectives, and we'll help you create a campaign that gets results. Act bigger. Grow faster. market2world!

Entries in Kevin Gillis (1)

Monday
May142012

How video B-roll pays big PR dividends: A Skyreader Media case study

DateMay 14, 2012

What is B-roll? It is an edited package of video that shows your company and/or your product and is offered to media for use as part of its reporting. The term is a holdover from the days of film when there was both an A and a B roll. Interviews were normally on the A reel and visuals were on the B reel as a story went to air. Over time the term has come to mean a source of supplemental video content.

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AuthorNathan Rudyk | CommentPost a Comment |
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