Connect with the influencers
and prospects who matter most

Welcome to market2world communications, the public relations and product marketing agency that puts proven experience to work to extend the power of your existing PR and marketing team when you need it most, or acts as your outsourced marcom or editorial services/writing department.

Bringing fresh ideas and strategic thinking, we will connect you with the influencers, stakeholders and markets that matter. Go2market strategy. Product PR. Thought leadership. Community relations. Social media strategy. Rebranding. Web site content. Success stories. Datasheets. Newsletters. Blogs. Podcasts. Product demos. Tradeshow launches.

Contact us, share your marketing communications objectives, and we'll help you create a campaign that gets results. Act bigger. Grow faster. market2world!

The new way things are – tech PR and marketing blog 

Entries in market2world (14)

Wednesday
27Jan2010

Telecom out, solar in: photonics gets its green game on aiming at trillion dollar cleantech opportunity

DateJanuary 27, 2010

Ever since Alexander Graham Bell pronounced that his "photophone" was his most important invention after he proved in 1880 that he could transmit sound on a beam of light, photonics has been instrinsically linked to the telecommunications industry. Thanks to Bell, photonics companies had a great run in the 20th century with fiber optic applications. Yet 21st century photonics entrepreneurs may well owe their success to the advances they can produce in cleantech.

Click to read more ...

AuthorNathan Rudyk | CommentPost a Comment |
tagged , , , , , , , , , , , in , , ,
Wednesday
20Jan2010

Tsunami, what tsunami? Social networking "conversationalists" can bring down your government or your brand. Just watch them. 

DateJanuary 20, 2010

In ramping up for a presentation at the Conference Board of Canada next week, I'm finding it almost too easy to make the case that ignoring social networking in government or corporate communications strategy is like deciding to nip downstairs for a drink at the beach-front bar just as the shadow of a tsunami's wave blocks out the sun over the palm trees.

Click to read more ...

AuthorNathan Rudyk | CommentPost a Comment |
tagged , , , , , , , in
Monday
16Nov2009

Does Queen's University Facebook flash mob portend a PR model for the future?

DateNovember 16, 2009

It was fantastic, i.e., "incredibly great", to once more fill up all three rows of our minivan this weekend as our daughter Stephanie returned home mid-way through her first term at Queen's University. It was also fantastic, i.e., "odd and remarkable" to learn about last Tuesday's flash mob at her rez, where 700-plus students, linked via Facebook, spontaneously stood up in Leonard Hall cafeteria at 6:30PM to sing "I Want It That Way" by the Backstreet Boys.

The flash mob was concieved by "Q-Sauce", or Queen's Students Assembling United Collective Enthusiasm. All timing and communication regarding the flash mob was coordinated via Facebook less than 24 hours prior to the event. Students were asked not to pass it on other than by Facebook. Just prior to the flash mob's activation, 300-plus responded via Facebook that they were "attending" while nearly 400 said "maybe attending". In fact, just about everyone who heard about it participated.

Click to read more ...

AuthorNathan Rudyk | CommentPost a Comment |
tagged , , , , in ,
Monday
05Oct2009

Told you so. Cue and review on social media from 2005

DateOctober 5, 2009

To understand what's happened in the last four years, have a look at this YouTube video, entitled "Social Media Revolution", brought to my attention by my friend, social media commentator and Globe and Mail Communities Editor Mathew Ingram:

Click to read more ...

AuthorNathan Rudyk | CommentPost a Comment |
tagged , , , , , in
Monday
01Jun2009

Canadian car company bail-outs: an abomination to innovation

DateJune 1, 2009

I just listened to a CFRA AM radio podcast interview with respected automotive analyst Dennis DesRoisiers who said the $15 Billion Canada is giving to prop up General Motors and Chrysler could otherwise underwrite the salaries of 20,000 engineers for THREE YEARS to totally reinvent the automobile as we know it.

Click to read more ...

AuthorNathan Rudyk | CommentPost a Comment |
tagged , , , , , , , in , ,
Page 1 2 3 Next 5 Entries ยป