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Entries in Nathan Rudyk (13)

Monday
16Nov2009

Does Queen's University Facebook flash mob portend a PR model for the future?

It was fantastic, i.e., "incredibly great", to once more fill up all three rows of our minivan this weekend as our daughter Stephanie returned home mid-way through her first term at Queen's University. It was also fantastic, i.e., "odd and remarkable" to learn about last Tuesday's flash mob at her rez, where 700-plus students, linked via Facebook, spontaneously stood up in Leonard Hall cafeteria at 6:30PM to sing "I Want It That Way" by the Backstreet Boys.

The flash mob was concieved by "Q-Sauce", or Queen's Students Assembling United Collective Enthusiasm. All timing and communication regarding the flash mob was coordinated via Facebook less than 24 hours prior to the event. Students were asked not to pass it on other than by Facebook. Just prior to the flash mob's activation, 300-plus responded via Facebook that they were "attending" while nearly 400 said "maybe attending". In fact, just about everyone who heard about it participated.

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Monday
05Oct2009

Told you so. Cue and review on social media from 2005

To understand what's happened in the last four years, have a look at this YouTube video, entitled "Social Media Revolution", brought to my attention by my friend, social media commentator and Globe and Mail Communities Editor Mathew Ingram:

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Thursday
09Jul2009

America's down, but don't count it out – inspiration from GE's CEO Jeff Immelt

America's an economic mess, and some Canadians are gloating because our banking system is (so far) uncomprised, our stimulus programs haven't been hijacked by cronyism, and our wealth of natural resources and universal healthcare system provide a cushion for both governments and taxpayers to ride out hard times. BUT, if the U.S. ship sinks, Canadians can blow their horns as hard as they can and we're still nothing more than the orchestra playing bravely on the deck of the Titanic. That's why I keenly observe changes in the American economic psyche. At the grassroots, Americans are starting to save again at the fastest rate in 15 years.

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Monday
01Jun2009

Canadian car company bail-outs: an abomination to innovation

I just listened to a CFRA AM radio podcast interview with respected automotive analyst Dennis DesRoisiers who said the $15 Billion Canada is giving to prop up General Motors and Chrysler could otherwise underwrite the salaries of 20,000 engineers for THREE YEARS to totally reinvent the automobile as we know it.

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Saturday
30May2009

Postcard marketing a green alternative to spray-and-pray direct mail

Betty Beard's article in today's Arizona Republic business section makes a solid case for why postcard marketing with digital campaign management is a great green alternative to the old fashioned approach to direct mail. AmazingMail's CEO Chris Lynde, one of market2world's newest clients, is also quoted extensively.

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