Connect with the influencers
and prospects who matter most

Welcome to market2world communications, the public relations and product marketing agency that puts proven experience to work to extend the power of your existing PR and marketing team when you need it most, or acts as your outsourced marcom or editorial services/writing department.

Bringing fresh ideas and strategic thinking, we will connect you with the influencers, stakeholders and markets that matter. Go2market strategy. Product PR. Thought leadership. Community relations. Social media strategy. Rebranding. Web site content. Success stories. Datasheets. Newsletters. Blogs. Podcasts. Product demos. Tradeshow launches.

Contact us, share your marketing communications objectives, and we'll help you create a campaign that gets results. Act bigger. Grow faster. market2world!

The new way things are – tech PR and marketing blog 

Entries in OCRI (3)

Wednesday
27Jan2010

Telecom out, solar in: photonics gets its green game on aiming at trillion dollar cleantech opportunity

DateJanuary 27, 2010

Ever since Alexander Graham Bell pronounced that his "photophone" was his most important invention after he proved in 1880 that he could transmit sound on a beam of light, photonics has been instrinsically linked to the telecommunications industry. Thanks to Bell, photonics companies had a great run in the 20th century with fiber optic applications. Yet 21st century photonics entrepreneurs may well owe their success to the advances they can produce in cleantech.

Click to read more ...

AuthorNathan Rudyk | CommentPost a Comment |
tagged , , , , , , , , , , , in , , ,
Thursday
04Jun2009

The trouble with normal is it always gets worse – IT skills shortage here to stay unless we inspire high school kids NOW to pursue careers in tech

DateJune 4, 2009

Bruce Cockburn is one of my favourite singer-songwriters, and if I'm having a really tough day with no end in sight his left-wing lyrical rant against right wing ideologies invades my brain: "The trouble with normal is it always gets worse." Fortunately, the clouds always clear and I'm soon humming something more happy like "I get by with a little help from my friends."

Right now, there's no end in sight for Canada's IT skills shortage. Not enough high school students are considering a career in high tech. The siren call of life sciences and (until recently) hedge fund jobs, compounded by the lingering effects of the "dot-bomb" era, has taken its toll. As worrying, the students who do decide to pursue IT programs at the post-secondary level are having a hard time surviving once they're in. Streamlined high school programs just don't give them the core skills they need, and too many drop out.

Click to read more ...

AuthorNathan Rudyk | CommentPost a Comment |
tagged , , , , , , , in ,
Tuesday
28Apr2009

Ottawa’s “Hot Spring” of innovation noted by McKinsey and World Economic Forum

DateApril 28, 2009

An example of U.S. President Barack Obama’s vision for urban America already exists less than 100 km from the U.S. border – in Ottawa, Canada. It’s the same city, and the only Canadian city, that McKinsey & Co., partnered with the World Economic Forum, has dubbed an “Innovation Hot Spring”. Innovation Hot Springs are fast-growing hubs on track to becoming world players.

Click to read more ...

AuthorNathan Rudyk | CommentPost a Comment |
tagged , , , , , , in ,