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Welcome to market2world communications, the public relations and product marketing agency that puts proven experience to work to extend the power of your existing PR and marketing team when you need it most, or acts as your outsourced marcom department.

What does that look like? Check out our YouTube video of this 2012 launch for a revitalized, rebranded economic development agency in our nation's capital (we also created the new logo).

Surrounding this event we generated 65 mainstream media broadcasts, feature articles and interviews from national and regional outlets, plus blog posts, podcasts, webcasts, and Twitter buzz to burn.

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Entries in Ottawa High School Technology Program (1)

Thursday
Jun042009

The trouble with normal is it always gets worse – IT skills shortage here to stay unless we inspire high school kids NOW to pursue careers in tech

Bruce Cockburn is one of my favourite singer-songwriters, and if I'm having a really tough day with no end in sight his left-wing lyrical rant against right wing ideologies invades my brain: "The trouble with normal is it always gets worse." Fortunately, the clouds always clear and I'm soon humming something more happy like "I get by with a little help from my friends."

Right now, there's no end in sight for Canada's IT skills shortage. Not enough high school students are considering a career in high tech. The siren call of life sciences and (until recently) hedge fund jobs, compounded by the lingering effects of the "dot-bomb" era, has taken its toll. As worrying, the students who do decide to pursue IT programs at the post-secondary level are having a hard time surviving once they're in. Streamlined high school programs just don't give them the core skills they need, and too many drop out.

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