market2world is more than just a name: Evidence of our global public relations reach

market2world is more than just our company name – it’s what we do. In the past year market2world has staged publicity and product launch events in: * China (in support of an Ottawa Region Global Marketing and OCRI cleantech-focused trade mission) * Germany (twice – the first in support of Barbados-based, Pyramidal Technologies that launched its ALIAS forensic ballistics system at a tradeshow in Wiesbaden, Germany, and the second time to support an Ontario Technology Corridor cleantech delegation at Intersolar Europe 2010, in Munich) * Spain (in support of an OCRI delegation to Barcelona’s 2010 Mobile World Congress) * San Francisco, California (in support of the Ontario Technology Corridor’s gaming delegation at Game Developers Conference (GDC) 2010 San Francisco)

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Compelling reasons for the chief to tweet: Twitter success secrets for CEOs

CEOs of most 21st century businesses instinctively understand their marketing communications mix is incomplete without a business blogging/micro-blogging agenda. And, it’s not just blogs like market2world’s that preach this idea. From BusinessWeek’s May 2009 update by Douglas MacMillan and Rebecca Reisner, Tweets from the Chiefs:

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Blogging team lessons from the International Credit Brokers Alliance

One of our recent projects involves building a global team blog and go-forward marketing strategy for an international organization of trade credit insurers – the International Credit Brokers Alliance (ICBA). Working with market2world, ICBA recently launched www.icbamembers.com. This site is an online, members-only marketing portal which hosts the organization’s overview video and quarterly newsletter archive among other new marketing tools, and also offers Trade Credit Insurance Insights – the International Credit Brokers Alliance blog.

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Do people really discuss PR and social media marketing…?

By Jill McCubbin

Technorati shows that yes, they do, constantly.

Keyword popularity across the Blogosphere

This chart illustrates how many times blog posts across the Blogosphere contained the following keywords.

"public relations" vs. "product marketing" vs. "social media"

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SEC creates age of respectability for social media

By Nathan Rudyk

With the USA's financial infrastructure crumbling like a bag of Ritz crackers in a hurricane, the Security and Exchange Commission (SEC) has provided fresh guidance on how publicly listed companies meet disclosure requirements, creating, it seems, new opportunities for Web sites and social media tools to be engaged in the work of investor relations. According to Kate Plourd at CFO.com:

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