Effective business blogging easier said then done – still, just do it – even if it takes free botox and martinis
September 5, 2008 By Nathan Rudyk
(Update: This post prompted an interview on national business television on the Business News Network (BNN). Effective business blogging works! Check it out!)
Most of the Web sites we’ve built or contributed to in the last three years have included a business blog. CEOs of even the smallest knowledge-based businesses instinctively understand that their marketing communications mix is incomplete without a blogging program. That said, many blogging efforts flail, or outright fail after just a few months. How do you skip the pain and get to the gain? Here are some thoughts based on the market2world team’s experience building business blogging efforts that succeed – and a bit of desperate housewives lingo you can try out at your next company blogging meeting to spice up what might otherwise be an all-work/no-fun gathering.
Blogging infrastructure
Installing a blogging infrastructure is no sweat, provided you're wearing a revealing cotton number, and are using a technology platform that is hosted/requires little to zero I.T. involvment. We were partial to WordPress a couple of years ago (too light), have also built sites in using Awareness and Joomla (often too heavy), and now favour SquareSpace (just right) for most clients.