Contact us
Twitter feed

Connect with the markets that matter most

Welcome to market2world communications, the public relations and product marketing agency that puts proven experience to work to extend the power of your existing PR and marketing team when you need it most, or acts as your outsourced marcom department.

What does that look like? Check out our YouTube video of this 2012 launch for a revitalized, rebranded economic development agency in our nation's capital (we also created the new logo).

Surrounding this event we generated 65 mainstream media broadcasts, feature articles and interviews from national and regional outlets, plus blog posts, podcasts, webcasts, and Twitter buzz to burn.

Bringing fresh ideas and strategic thinking, we will connect you with the influencers, stakeholders and markets that matter. Go2market strategy. PR. Thought leadership. CEO media training. Corporate videos. Community relations. Social media strategy. Branding and rebranding. Web sites and content. Success stories. Datasheets. Newsletters. Blogs. Podcasts. Product demos. Tradeshow launches.

Contact us, share your marketing communications objectives, and we'll help you create a campaign that gets results. Act bigger. Grow faster. market2world!

Entries in Queen's University (1)

Monday
Nov162009

Does Queen's University Facebook flash mob portend a PR model for the future?

It was fantastic, i.e., "incredibly great", to once more fill up all three rows of our minivan this weekend as our daughter Stephanie returned home mid-way through her first term at Queen's University. It was also fantastic, i.e., "odd and remarkable" to learn about last Tuesday's flash mob at her rez, where 700-plus students, linked via Facebook, spontaneously stood up in Leonard Hall cafeteria at 6:30PM to sing "I Want It That Way" by the Backstreet Boys.

The flash mob was concieved by "Q-Sauce", or Queen's Students Assembling United Collective Enthusiasm. All timing and communication regarding the flash mob was coordinated via Facebook less than 24 hours prior to the event. Students were asked not to pass it on other than by Facebook. Just prior to the flash mob's activation, 300-plus responded via Facebook that they were "attending" while nearly 400 said "maybe attending". In fact, just about everyone who heard about it participated.

Click to read more ...