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Welcome to market2world communications, the public relations and product marketing agency that puts proven experience to work to extend the power of your existing PR and marketing team when you need it most, or acts as your outsourced marcom or editorial services/writing department.

Bringing fresh ideas and strategic thinking, we will connect you with the influencers, stakeholders and markets that matter. Go2market strategy. Product PR. Thought leadership. Community relations. Social media strategy. Rebranding. Web site content. Success stories. Datasheets. Newsletters. Blogs. Podcasts. Product demos. Tradeshow launches.

Contact us, share your marketing communications objectives, and we'll help you create a campaign that gets results. Act bigger. Grow faster. market2world!

Entries in RIM (1)

Friday

Jun052009

When to launch your product? Apple's App Store versus RIM’s App World

June 5, 2009

Although conventional business practice – especially tech business where “first mover advantage” is a mantra – states being first to market creates competitive advantages, reality proves more complicated. John Tozzi’s Small Biz, BusinessWeek article Think Twice About Being First to Market offers sound advice to those thinking about launching new products into the volatile 2009 marketplace. John’s key statement from his article about timing your company’s product launch: